Fake five-star reviews being bought and sold online
Trustpilot removed 2.2 million bogus reviews in 2020
Trustpilot has become so debased that reviews, both positive and negative are now openly sold through different sites, for just one example, (activelikes.com/buy-trustpilot-reviews/)
This one site further guarantees:
- After placing the order you will get your 1st reviews within 24 hours
- We have a professional writer. He will write content/text related to your business
- We’ll give you a GEO targeted (real proxy) and different devices for each review.
- We can provide reviews from the US, UK, CA, AU, EU, and more100+ countries
- Old and Real looking profiles ( 90% photo attach and 10% without Photo Attach
Here is a preliminary list of sites which profit from creating fake Trustpilot reviews:
Note: It is unlikely Trustpilot can actually do anything to prevent deliberately fake farmed reviews. They offer a verfied user option where a user's identity is verified by a third-party service (Veriff), however when I attempted to verify my identity, Veriff attempted to use my phone camera to take pictures of my ID however, their service was never able to properly access my phone camera to take photos of my ID. Further e-mails to Trustpilot support regarding this problem were unanswered.abmedia-team.com/trustpilotreviews
Trustpilot claims that "welcomes legislation introduced with the aim of protecting consumers from fake reviews"and that it is "continually working to ensure we are taking appropriate action against attempts to manipulate reviews on our site", however the reality is very different.
One big problem with Trustpilot reviews is Review Gating is a method where sites can farm reviews, en mass, so as to flood Trustpilot site reviews with positive reviews:
Trustpilot does not take action against such, in fact one review I placed on Trustpilot for jetbilpc.com, a notorious site which was banned from WOT for scorecard manipulation, the review was challenged by the site and trustpilot supported them — a paying Trustpilot customer — and banned my account, falsely claiming:Review Gating is the process of filtering customers before asking them to leave a review for your business. The aim is to encourage reviews from only those customers you believe had a positive experience with your company and request private feedback (or none at all) from those who had a negative experience.
Although Review Gating doesn’t entirely remove the possibility of negative comments, it can significantly reduce the ratio of negative to positive reviews. Over time, negative reviews are pushed deeper into the review feed, while the company’s Trustscore rating remains positive.
Most of the major review publishing platforms, including Trustpilot and Google, warn against this illegal practice in their guidelines but take little or no action against companies found to be in breach.
Thus the "unusual activity" Trustpilot detected was my negative review.As part of our efforts to ensure that all Trustpilot reviews are genuine, we have customized software that detects unusual activity on our platform. In this case, our software has flagged that at least one of your reviews is likely to be spam. We take this very seriously, and have therefore blocked your user account and removed your reviews from our platform.
For background, jetbilpc.com claims on their site that "we are proud to have received the title of the most successful license reseller in United Kingdom as jetbilPC since 2019" which is false since this alleged company didn't have a website until 2022-03-13, and didn't register their business until July 2022.
A review of Trustpilot actions, as demonstrated through complaints to the Better Business Bureau in the United States, reveals that Trustpilot actively protects its paying clients against negative reviews by simply claiming that any evidence submitted by reviewers is not valid. Basically Trustpilot does whatever it wants to do, regardless of their TOS. I can attest to this since the same excuse was used to terminate my account with them.
I invite all WOT members to rate Trustpilot accordingly: