Why is tracking positive/neutral?

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c۞g
Posts: 10927
Joined: Mon Jan 05, 2009 4:02 am

RE: Why is tracking positive/neutral?

Post by c۞g » Tue Dec 31, 2013 1:17 pm

<quote user="sami">
The Online tracking category means, for example, click tracking performed by advertisers or companies that send you newsletters. Most people don't find this type of tracking questionable, they accept it as a fact of life on the web, because they understand that websites need to earn money or they will cease to exist, and tracking clicks is very necessary for this. Hence, the category is in the Neutral group, together with various other controversial categories.[/quote]

What you're explaining is online advertising
  • Privacy Concerns
    [cite]The collection of user information by publishers and advertisers has raised consumer concerns about their privacy. Sixty percent of Internet users would use Do Not Track technology to block all collection of information if given the opportunity. Over half of all Google and Facebook users are concerned about their privacy when using Google and Facebook, according to Gallup.
    &nbsp;
    Many consumers have reservations about by online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximizing their abilities to track consumers. According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent. Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status.[/cite]
    • Privacy and Modern Advertising: Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities - read the paper
    • Two-Thirds of Americans Object to Online Tracking - NY Times article
  • Trustworthiness of advertisers
    [cite]Scammers can take advantage of consumers' difficulties verifying an online persona's identity, leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner) and confidence schemes like the Nigerian "419" scam. The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.
    &nbsp;
    Consumers also face malware risks when interacting with online advertising. Cisco's 2013 Annual Security Report revealed that clicking on ads was 182 times more likely to install a virus on a user's computer than surfing the Internet for porn.[/cite]
According to our tests, this is also the best group to get people to vote for these categories
Curious, since categories have not been placed in multiple groups, how was this test performed?

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Sami
Posts: 3506
Joined: Sat Oct 07, 2006 11:43 am

RE: Why is tracking positive/neutral?

Post by Sami » Tue Dec 31, 2013 1:45 pm

<quote user="c۞g">
What you're explaining is online advertising
[/quote]

I'm aware that advertising can have issues, which is why the category is placed among other controversial topics. However, it applies to other types of tracking too, such as Google Analytics and URL shorteners, which are not about advertising. I'm sure if given an option, nobody wants to be tracked, but online ads and services that collect statistics are pretty much unavoidable on the web.
Curious, since categories have not been placed in multiple groups, how was this test performed?
We use A/B testing for our tests, both for usability and experimental features.

User avatar
c۞g
Posts: 10927
Joined: Mon Jan 05, 2009 4:02 am

RE: Why is tracking positive/neutral?

Post by c۞g » Wed Jan 01, 2014 1:06 pm

<quote user="sami">
I'm aware that advertising can have issues, which is why the category is placed among other controversial topics. However, it applies to other types of tracking too, such as Google Analytics and URL shorteners, which are not about advertising. I'm sure if given an option, nobody wants to be tracked, but online ads and services that collect statistics are pretty much unavoidable on the web[/quote]

I assume the online tracking rating category replaced the old [red]spyware / adware[/red] comment category.
A plausible solution would be to create a neutral group category: [adware] statistical aggregation
since that is, after all, what you're limiting your definition to.
and move the category [spyware] online tracking into the questionable group where it belongs since it entails more abuse of online users, especially where their PII is concerned.


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Sami
Posts: 3506
Joined: Sat Oct 07, 2006 11:43 am

RE: Why is tracking positive/neutral?

Post by Sami » Thu Jan 02, 2014 3:13 pm

<quote user="c۞g">
I assume the online tracking rating category replaced the old [red]spyware / adware[/red] comment category.
[/quote]

No, I believe that was combined to the malware category. You can read the description by hovering over the category in the rating window.

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